7. Things to Consider- Lighting

As a member of the tech crew at the theatre, I have access to the stage space and lighting rigs. This is what I plan to use for my video. I want mood lighting, warm colours instead of 'natural light' or cold colourss. I will use Fresnels with perhaps yellow gels to cast a general light but they will be on a relatively low level. That will be used as general lighting, however for other shots, I may use a profile with a gobo to create interesting images. LEDs will be useful as well as they can be set to any colour. Light flashes will be in time with the beat of the music, illuminating the dancers briefly. The lighting is something I can play around with but I want it to create an intimate atmosphere. At some point, I think it could be good to have a back-light, again in a warm colour, perhaps a floor-flood and depending on the light produced,maybe  yellow gel again. I also have access to parcans should that be something I prefer to the others.

6.My Chosen Track

I have decided to do Black and Gold by Sam Sparro.



The music video version of the song is shorter, it has a shorter intro and outro, however I am going to use the above version which is on the CDs to allow myself to incorporate more dance and a bit of a story to the video.

This song is in the dance-pop genre and therefore it is very important to have dance invloved in the video. Dance-pop tends to be pop music with a heavy beat for dancing to in clubs etc. It is usually upbeat and 'groovy' and contains the following identifying traits:

• Uptempo, upbeat music intended for clubs, with a danceable or dance-centered nature.
• Catchy songs with an easy, pop-based structure
• A strong emphasis on beats and grooves
• Prominent hooks
• Simple lyrics
• Polished productions

5. Auteur Music Video Director- Chris Applebaum

Chris Applebaum was offered the opportunity to join MTV's production team in New York at the age of 19 and At the age of 21, he became the youngest director to sign with Satellite Films; a division of the legendary Propaganda where he directed over 100 videos and had multiple MVPA and MTV video award nominations. 21 of his music videos have reached #1 on MTV and in 2007, he won MTV's Music Video of the year with 'Umbrella' by Rihanna.

Among his clientele are; Paris Hilton, Miley Cyris, Fountains of Wayne, Selena Gomez, Kid Rock, Semisonic, Britney Spears, American Hi-Fi, Natasha Bedingfield and many more.

Miley Cyrus- Party in the USA

Fountains of Wayne- Stacy's Mom

Selena Gomez- Who Says

As well as music videos, he also directs commercials. These include the Smirnoff 'Bakers' ad, the Head and Shoulders 'Family Gathering' and Schwarzkopf's 'Shake Up The World'.

4. Star Image- Robbie Williams

Robbie Williams- Star Image from LaurenOram